PV Review - French Kiss's "If"

I was really surprised by this PV. French Kiss is a side project of three of the members of AKB48, and the music is very similar: pop that's tarted up a bit with some synth. I've never heard anything by them, but I assumed that it would be the same drab stuff that AKB48 produces. And while is very similar in style, but I found that (at least for this song) I liked it a lot better. I can't really put my finger on why. The music was energetic, and just synthy enough to be interesting without going over the top like T.M. Revolution has a tendency to do.

The PV itself is also surprisingly good. The three girls make a pact at the beginning to talk to the boys they like. It sounds so stupid and simple, and I guess when you get right down to it, is. But despite the simple concept, it's well-executed. Although I do speak Japanese, you don't need to understand the lyrics to understand the plot - always a plus for Western fans. Here's the story: the girls work on various schemes to encourage one another to talk to their love interests, and they're all so endearing that you can't help rooting for them. They make their pact together, they fail together, they make videos together so they don't have to profess their love in person, and in the end they all succeed together. Hooray! Girl power! The three girls also take this PV as a chance to display the differences between each of them; a rare opportunity for girls whose main gig is a 48-member group. Yuki is the normal girl who likes a douchy-looking guy from class, Asuka is the nerdy one, and Aki is into classical Japanese archery. Although the girls are practically clones of one another in terms of looks, these little differences help differentiate them a lot for the viewer. The dancing between scenes isn't spectacular, but it's good; same on the outfits. Although I can't say that this PV is a work of art, it's at least enjoyable and fun.


[PV] French Kiss - If
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