From: "Sign" / Release: 2011
Although I can understand that the Japanese are probably adverse to the violence of the Korean "Sign" PV, they didn't have to make this one so disappointing in comparison. Yeah, it has some interesting tricks to it - the way the photography contrasts their outfits, the fans as a dancing prop - but this PV isn't even a shell of the glory that Korean "Sign" is. The sets are boring, the dancing is lame, and the girls look like they're filming the PV in their sleep. It's completely different. And it's completely mediocre. Which makes it completely crap. If this PV didn't have an alternate version that kicked so much ass, I'd follow my new rules and not review it at all. But it does, and comparing them makes this PV so much uglier. It's like how average-looking girls bring less attractive girls with them to pick up guys, because the average-looking girls will look hot by comparison. Well, it works the other way too. Sorry, Japanese "Sign" - you're the slightly-below-average girl that now looks like a plague is eating her face because she's hanging out with a hot girl.
Hiromi - More & More Feat. Hinouchi Emi
From: "More & More Feat. Hinouchi Emi" / Release: 1/12
See, here is a perfect example of what I was talking about! Hiromi brought along Hinouchi Emi to make her look hotter, but Hiromi doesn't realize that Emi is the average-looking girl and is therefore making her look uglier instead of hotter. And besides that, the PV is a mess: horrible garish colors, horrible garish outfits, terrible dancing, crappy animation... And in the center, two ugly-ass girls. My eyes wanted to vomit. But I'm not judging purely on looks, okay? My ears wanted to vomit, too. It probably wouldn't have been so bad if not for the gross chorus "Ooh! (Ooh!) Ah! (Ah!) Ooh ooh (ooh) ah ah!" TIMES FOUR PER CHORUS. Then the fun English opening and closing: "I wanna make love with you...That means I wanna S.E.X. (S.E.X.!) with you." Blugh. As my husband put it, both of them are 3-beer girls, so if they really want to S.E.X. with anyone, they better be buying.
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