Well, my JMusic-loving friends, the Robot War continues at my house. It seems that one of the droids reassigned our static IP address so that we were totally without our home internet for awhile. I tried leaching internet in the area to get around it, but you know how leaching goes - sometimes a pleasant surprise, sometimes unpleasant. In this case, not as pleasant.
But enough! Less chatter! More music!
Kato Miliyah x Shimizu Shota - "BELIEVE"
Single, Pop
Anyone who's reads this blog or listens to me on GK will know that I'm not a big pop fan. Pop is fine and all, but it just doesn't usually get my blood pumping. So the fact that I think this is a pretty decent pop single probably means something like "THIS IS ONE OF THE GREATEST POP SINGLES OF ALL TIME! OF ALL TIME!!!" The title track is catchy, pretty, and beautifully performed by both Miliyah and Shota. Their voices really compliment each other, and the song is very strongly composed. That also goes for "My love goes on," which has a more relaxed feel and some light synth and piano going on in the background. As a dance music fan I also really loved "Love Forever (DAISHI DANCE REMIX)." It takes the relaxed vibe from "My love goes on" and moves it forward, but it still ripples with energy to carry the single along. It has more of a trance feeling, so a lot of people will probably hate it, but that's exactly what I like about it. The "BELIEVE" instrumental is surprisingly strong; I usually find instrumentals are a waste of time, energy, space, money, life, etc. But when they work, they're good. (If only the industry would learn to pick and choose what they turn into instrumentals, rather than throwing an instrumental version at every song that comes out of the factory.) Overall, this was a very satisfying single that I'd be happy to listen to over and over.
Negoto - exNegoto
Album, Alternative Rock
Damn this is a good album. Although lacking in the "weird" that I love so much, Negoto does a great job balancing the relaxed feeling and tempo of their music with energy that carries the album along and doesn't let it languish. "Cider no Umi" starts the album out in a relaxed way, while also pumping the listener up for the music to come; "Loop" opens with the bass and drum to get the album moving; "Charon" (one of my favorites) has lots of synth at the beginning and a really catchy hook. "Week...end" has a little harder feeling than the other songs, while "Kisetsu" (another favorite), and takes is back down just a tad but adds in a lot of great piano for a slightly different feeling. "AO" calms the album further and is the first truly slow song, sleepy and relaxing. The album ends with "Instrumental," which is not actually an instrumental, but is cool and quiet and slow. Careful mixing and delicate guitar work give the music a spacial quality, while the bass and drums keep everything grounded so that the music doesn't just float away. I'm a bass whore, but it's a rare day when you'll hear me comment on drums; in general I feel that they don't add much more to the music than a beat. On "exNegoto," however, I immediately noticed the drums and the way that they subtly effect the atmosphere of each song. Along with strong drumming, the guitar work is very subtle and beautiful, the vocals are strong and sincere, and the paino and synth add just the right classical and jazzy flavor to make this album stand out.
Miyano Mamoru - Orpheus
Single, Rock
This single really grated on me, because it should have been good. It's a rock single, it uses synth, it's high energy. True, Miyano Mamoru has that almost-too-high Hyde-voice, but I can usually overlook that if there's good music to listen to. I was so excited when I heard the title track: it's fast, it's energetic, it uses a lot of piano alongside the electric guitar, there's a bit of synth to spice things up a little. But then we go into "MOONLIGHT," and the single heads deep into bad R&B territory: crappy clap tracks, copious use of chimes. Synth strings. The "woosh." It's like he wrote it with the express purpose of pissing me off as much as possible. Finally "MOONLIGHT" ends, and "STAND UP SOUL" starts. I think "Okay, good! Rock again!" But it doesn't even take 30 seconds for me to realize that, as much as I thought that "MOONLIGHT" was meant to piss me off, the coup de grace is "STAND UP SOUL." It's a song with good bones: good energy, good vocal performance, good beat. But those good bones have been covered up with muscle and flesh of annoying anime-opening-style synth, lackluster guitar performance, chimes, and a freaking organ, to create a brain-eating musical zombie. This single makes me want to fly to Japan and punch Miyano Mamoru in the face for being so deceptive, and for associating this piece of crap with Orpheus.
JUJU - YOU
Album, Pop
I shouldn't be surprised that I don't really like this album. If you forced me to choose the number one thing I hate about Japanese music, I wouldn't choose at all because it's a tie between two very different things. But of those two, the thing that pertains to this album is the OVER-FOCUS ON BALLADS. I hate ballads, and it's all J-music's fault. When I first started listening to J-music I liked them okay; they weren't my favorite, but listening to them didn't make me wish my eardrums would burst and put me out of my misery. Over time I heard more and more and more of them because they're ubiquitous on the J-music scene, and I found that the quality is almost never good. There are a few exceptions ("Gibs" by Shiina Ringo being the most notable), but 99% of ballads are crappy filler that the record labels force artists to include because Japanese people are insane and can't get enough of ballads since X-Japan made them a thing in the 80s. So, what with JUJU being voted the #1 ballad singer, you'd think I'd know that I wouldn't really like this album. And yet it came as a surprise. It's not that the songs are bad, because they aren't. It's because they're all ballads, and I can only take so many of them. I liked "Sayonara no Kawari Ni" (the only good ballad of the group), "If" because of it's jazzy vibe, and "Voice" because of it's more upbeat feel and fun use of strings. "Tsunagari" wasn't too bad, either. But if you hate ballads the way I do, avoid this album at all costs.
Showing posts with label recommendations to music execs. Show all posts
Showing posts with label recommendations to music execs. Show all posts
Jan 23, 2011
PV Fight Break-Up
Starting today, I'll be ending the PV fights.
It's not that I don't love doing them, but...well, they take up a lot of time, and I don't tend to get a lot out of them. Yeah, sure, it means I have an excuse to watch a billion PVs and write about them, which is great, but that's also the problem. Although it may not look like it, I put a lot of work into each little one paragraph review: I watch each PV at least twice (usually more like four or five times), looking at them from every angle I can to see if there's an interesting or artistic angle. If there is I watch even more to pin down exactly what I like and then express it clearly in writing. And if there's not, well, it take a lot of brain power to wittily rip apart those cloned pieces of crap, okay? While brain power is usually not all that limited, time really is, and I just can't afford to spend over an hour on each PV that comes out: I'd be homeless and alone, huddled outside a Starbucks to leach internet and gnawing on my headphone cable for nutrition. All to give you PV reviews.
Well I'm not doing it! I like my apartment, and my husband, and my baby, and my food.
But I do still love to watch and write about PVs. I don't want to stop watching them - any of them. One half of the reason I started this blog was so that I'd have a way to force myself to listen to new releases, and the other half was to force myself to watch and review PVs. (I really wanted a Top 5 PVs of 2010 article for GK, but that's hard to do when you've seen less than 1% of what's out there.)
But how can I satisfy my simultaneous desires for PVs, reviews, home, family, and food?
Well, net-friends, I'll be watching every PV that I can get my twisted, avaricious claws on, but I'll only be reviewing those things that I feel are noteworthy. Let's face it: there are so few that have anything unique, interesting, or truly wretched. Most of them are the 98% of the bell curve: countless "watch the band play the song" PVs, countless "couple montage with happy ending" PVs, countless "everybody's partying in the club" PVs... Concepts recycled so frequently that they may as well start recycling footage. There's almost nothing that's in the extreme 1% on either side; so few PVs like "Diver" or "Ballad" or "ONE," or like "Daisuki Da Yo," for that matter. So I'll be saving my virtual breath for those. If a PV is spectacular or wretched, expect to see a review. But if it's mediocre, why waste my time?
Thanks for understanding. I really don't want to have to eat rocks off the street to give you your PV review fix. (You should seriously consider getting professional help. Abusing strangers to feed your addiction is just wrong.)
It's not that I don't love doing them, but...well, they take up a lot of time, and I don't tend to get a lot out of them. Yeah, sure, it means I have an excuse to watch a billion PVs and write about them, which is great, but that's also the problem. Although it may not look like it, I put a lot of work into each little one paragraph review: I watch each PV at least twice (usually more like four or five times), looking at them from every angle I can to see if there's an interesting or artistic angle. If there is I watch even more to pin down exactly what I like and then express it clearly in writing. And if there's not, well, it take a lot of brain power to wittily rip apart those cloned pieces of crap, okay? While brain power is usually not all that limited, time really is, and I just can't afford to spend over an hour on each PV that comes out: I'd be homeless and alone, huddled outside a Starbucks to leach internet and gnawing on my headphone cable for nutrition. All to give you PV reviews.
Well I'm not doing it! I like my apartment, and my husband, and my baby, and my food.
But I do still love to watch and write about PVs. I don't want to stop watching them - any of them. One half of the reason I started this blog was so that I'd have a way to force myself to listen to new releases, and the other half was to force myself to watch and review PVs. (I really wanted a Top 5 PVs of 2010 article for GK, but that's hard to do when you've seen less than 1% of what's out there.)
But how can I satisfy my simultaneous desires for PVs, reviews, home, family, and food?
Well, net-friends, I'll be watching every PV that I can get my twisted, avaricious claws on, but I'll only be reviewing those things that I feel are noteworthy. Let's face it: there are so few that have anything unique, interesting, or truly wretched. Most of them are the 98% of the bell curve: countless "watch the band play the song" PVs, countless "couple montage with happy ending" PVs, countless "everybody's partying in the club" PVs... Concepts recycled so frequently that they may as well start recycling footage. There's almost nothing that's in the extreme 1% on either side; so few PVs like "Diver" or "Ballad" or "ONE," or like "Daisuki Da Yo," for that matter. So I'll be saving my virtual breath for those. If a PV is spectacular or wretched, expect to see a review. But if it's mediocre, why waste my time?
Thanks for understanding. I really don't want to have to eat rocks off the street to give you your PV review fix. (You should seriously consider getting professional help. Abusing strangers to feed your addiction is just wrong.)
Jan 18, 2011
Day 10 - Triple Feature Tuesday #2
alan x Fukui Kei - Ai ha Chikara
I was not expecting what I got from this single in the least. First of all, it's a one-song single, which is pretty uncommon in and of itself. Then, the music starts. Uh... What? I strive to listen and write across the genres of Japanese music, but I didn't expect to encounter this grand, operatic style at any point during my activities for this blog. I guess it just goes to show that even when you think nothing about Japan will ever surprise you, they have another surprise. The style is truly operatic and classical, sort of like "Time to Say Goodbye" from Andrea Bocchelli - very strong vocals from both singers, and solid music throughout, apparently played by a full orchestra. In addition to very clearly not synthesized violins, there were also upright basses, brass, and harps parts. Although it wasn't what I was expecting, it the song is still very good; however, you'll have to decide for yourself whether it's worth the buy, because this music is not up everyone's alley. (Then again, what is?)
Goto Maki - Gloria
This is an absolutely great album. I was surprised by it - I had assumed (from her name, what a shock) that she was another pop singer like Nishino Kana. Instead, the album is light on the pop and heavy on the rock, though it's not heavy rock. The only song that I'm not in love with is "Ashiato" (the only true pop song), but that's not to say that it's a bad song. Actually it's a good song, but when compared with everything else on the album, it just doesn't shine quite as bright. It would make a lovely A-side for some single; even as the "worst" song on the album, it's still that good. In terms of what I liked best, though, I think it's a tie between "Koi Ichiya" and "Fake." Or maybe a tie between those two and "Hanataba." Or maybe a tie between those three and "Age Kyoku." Did I mention there are only five tracks? Seriously - this album is solid all the way through, and every song is good enough that it could stand on its own. My only real critique would be that she's a little heavy on the chimes, but they only appear for two songs, so I don't know that the critique would be fair. Worth both a listen and a buy.
Monkey Majik - "Sakura"
Although I don't know a lot about them, I've pretty much decided that Monkey Majik is (for me, at least) the Japanese equivalent of Foo Fighters or System of a Down. No, not musically! I mean, I have never yet heard a song of theirs that I didn't like. "Sakura" is no exception. The title song is a ballad with piano, strings, acoustic and electric guitar... But it isn't whiny, which is my chief problem with the Japanese music industry's obsession with ballads. (Dear Japanese Music Execs: I know X Japan proved that ballads can be awesome. But that doesn't mean everyone's ballads are awesome.) The cherry on top is the PV - a must see. Although it's not my favorite (that would be "Change" feat. the Yoshida Brothers), it continues to prove that Monkey Majik can do no wrong. "With you" is also good - acoustic meets synth in a genre that I am having trouble pinning down. Listen to it. You'll know what I'm aiming at. The only track that I'm less than thrilled with is the acoustic version of "Sakura" on track 3, and that's no fault of Monkey Majik's: the song is still just as good acoustic. I just happen to feel that acoustic versions tend to be CD filler. I'm not sad that I got to hear it acoustic, and I would be quite happy if to hear the acoustic version live. But putting two slightly different versions of the same song on a single is just not cool. Save it for a "rare collections" disc or something. It's better marketing, anyway!
I was not expecting what I got from this single in the least. First of all, it's a one-song single, which is pretty uncommon in and of itself. Then, the music starts. Uh... What? I strive to listen and write across the genres of Japanese music, but I didn't expect to encounter this grand, operatic style at any point during my activities for this blog. I guess it just goes to show that even when you think nothing about Japan will ever surprise you, they have another surprise. The style is truly operatic and classical, sort of like "Time to Say Goodbye" from Andrea Bocchelli - very strong vocals from both singers, and solid music throughout, apparently played by a full orchestra. In addition to very clearly not synthesized violins, there were also upright basses, brass, and harps parts. Although it wasn't what I was expecting, it the song is still very good; however, you'll have to decide for yourself whether it's worth the buy, because this music is not up everyone's alley. (Then again, what is?)
Goto Maki - Gloria
This is an absolutely great album. I was surprised by it - I had assumed (from her name, what a shock) that she was another pop singer like Nishino Kana. Instead, the album is light on the pop and heavy on the rock, though it's not heavy rock. The only song that I'm not in love with is "Ashiato" (the only true pop song), but that's not to say that it's a bad song. Actually it's a good song, but when compared with everything else on the album, it just doesn't shine quite as bright. It would make a lovely A-side for some single; even as the "worst" song on the album, it's still that good. In terms of what I liked best, though, I think it's a tie between "Koi Ichiya" and "Fake." Or maybe a tie between those two and "Hanataba." Or maybe a tie between those three and "Age Kyoku." Did I mention there are only five tracks? Seriously - this album is solid all the way through, and every song is good enough that it could stand on its own. My only real critique would be that she's a little heavy on the chimes, but they only appear for two songs, so I don't know that the critique would be fair. Worth both a listen and a buy.
Monkey Majik - "Sakura"
Although I don't know a lot about them, I've pretty much decided that Monkey Majik is (for me, at least) the Japanese equivalent of Foo Fighters or System of a Down. No, not musically! I mean, I have never yet heard a song of theirs that I didn't like. "Sakura" is no exception. The title song is a ballad with piano, strings, acoustic and electric guitar... But it isn't whiny, which is my chief problem with the Japanese music industry's obsession with ballads. (Dear Japanese Music Execs: I know X Japan proved that ballads can be awesome. But that doesn't mean everyone's ballads are awesome.) The cherry on top is the PV - a must see. Although it's not my favorite (that would be "Change" feat. the Yoshida Brothers), it continues to prove that Monkey Majik can do no wrong. "With you" is also good - acoustic meets synth in a genre that I am having trouble pinning down. Listen to it. You'll know what I'm aiming at. The only track that I'm less than thrilled with is the acoustic version of "Sakura" on track 3, and that's no fault of Monkey Majik's: the song is still just as good acoustic. I just happen to feel that acoustic versions tend to be CD filler. I'm not sad that I got to hear it acoustic, and I would be quite happy if to hear the acoustic version live. But putting two slightly different versions of the same song on a single is just not cool. Save it for a "rare collections" disc or something. It's better marketing, anyway!
Jan 16, 2011
Day 9 - Nishino Kana - If
The only Nishino Kana I've ever heard until now was her "Kimitte" PV, and although she's not someone that I'd pick out to buy, her music is pretty good sythny pop. "If" is a pretty typical offering, as far as I can tell, progressing from the pop ballad "If" to the energetic "Beautiful."
"If" is a pop ballad with a decent sound - there's an interesting variety of instruments, including some that aren't very common: in addition to the usual drum machines, synthesizers, and chimes, there are also hand bells and a choir! If you listen carefully to your music at all, "If" makes for an interesting listen. But not necessary a good one: among the synth are gross synth strings. (As a violin player, I can smell those fake strings from all the way across the Pacific, and if GLAY can't get away with it, neither can Kana.) Other than that, though, the song is pleasant enough. A pretty good A-side, but not a standout song.
"I'll be there" is a basic R&B-pop fusion, and my least favorite. Even more gratuitous synth strings! Pardon my third-grade French, but barf! There are also come cutely hilarious parts, like her backup lyrics of "Freva! Freva!" for "Forever! Forever!"*
"Beautiful" is easily the best song on the single, and in my opinion sounds more like an A-side than the A-side! It's fun, bassy, and has a good dance vibe. Also, good pronunciation on this one! (Weird but welcome.) It's a song good enough that I'd be happy to add to a playlist. (Watch the PV!)
*I'm not above making fun of performers' pronunciation.** There's no excuse for blatantly bad pronunciation. There are enough foreigners in Japan and they're rich enough that they can either get language coaching or fluent backup singers. Besides which, even if they don't have a good grasp on how big their Western fanbase is, I'm pretty sure that they know it exists and should be trying to add to that fanbase. Good pronunciation is a good foundation on which to expand into the West.
**I'm hard on them because I love them. It's called "tough love," people!
"If" is a pop ballad with a decent sound - there's an interesting variety of instruments, including some that aren't very common: in addition to the usual drum machines, synthesizers, and chimes, there are also hand bells and a choir! If you listen carefully to your music at all, "If" makes for an interesting listen. But not necessary a good one: among the synth are gross synth strings. (As a violin player, I can smell those fake strings from all the way across the Pacific, and if GLAY can't get away with it, neither can Kana.) Other than that, though, the song is pleasant enough. A pretty good A-side, but not a standout song.
"I'll be there" is a basic R&B-pop fusion, and my least favorite. Even more gratuitous synth strings! Pardon my third-grade French, but barf! There are also come cutely hilarious parts, like her backup lyrics of "Freva! Freva!" for "Forever! Forever!"*
"Beautiful" is easily the best song on the single, and in my opinion sounds more like an A-side than the A-side! It's fun, bassy, and has a good dance vibe. Also, good pronunciation on this one! (Weird but welcome.) It's a song good enough that I'd be happy to add to a playlist. (Watch the PV!)
*I'm not above making fun of performers' pronunciation.** There's no excuse for blatantly bad pronunciation. There are enough foreigners in Japan and they're rich enough that they can either get language coaching or fluent backup singers. Besides which, even if they don't have a good grasp on how big their Western fanbase is, I'm pretty sure that they know it exists and should be trying to add to that fanbase. Good pronunciation is a good foundation on which to expand into the West.
**I'm hard on them because I love them. It's called "tough love," people!
Jan 13, 2011
PV Fight!
I love me some PVs. And I hate me some others. Let's figure out which by having them fight for my affection! Who doesn't love a good old-fashioned battle to the death?
RADWIMPS - DADA
From: "DADA" / Release: 1/12
Fun with kanji! As I first started to watch this video, I was afraid that it would turn into a copycat of Sakanaction's "Aruku Around" video (which, as good as that video is, a copycat would not be welcome), but I was happy to find that I was wrong! Although some aspects are similar, the entire video is different enough to be novel. The band plays the song while screwing around with various kanji that are in the lyrics. They hold them, throw them, kick them, put them into piles, kick the piles... Along with a greyscale color palette and a curiously non-cheezy use of a negative filter, the entire thing was a blast to watch. The song is also great - solid rock. Add the PV to the song, and you get a PV that actually made me interested in buying the single. (Sadly, I couldn't make embedding work for this video, but you can see it here.)
Jounan Nokaze - Bakuondan~BOMBERMAN~
From: "Bakuondan~BOMBERMAN~" / Release: 1/12
I want to like this PV. The style is set up like an animated manga, where the camera moves back and forth along animated manga cells, and the narration of the story is told through word bubbles. It's a great concept visually because it's different enough from everything else out there that it sets itself apart and is memorable, and it also keeps a lot of visual tension going so that you don't want to look away from the screen. The lyrics are mixed into the narration of the story strongly so that in your mind the music and PV reinforce one another, making both even more easy to remember. Honestly, if I was writing this review in Japanese, I think my only complaint would be that the animation at the end leaves something to be desired. But since I'm writing in English, I do have another complaint: you must have an understanding of Japanese to get everything out of this PV that you should. From a Japanese marketing standpoint, this is fine; from a worldwide marketing standpoint, this is stupid. Although I'm sure that no potential fans are being alienated from the band, it doesn't make it any easier for us to like them or the song, and actually makes us feel a little excluded. Otherwise, a great PV with good music.
NICO TOUCHES THE WALLS - Diver
From: "Diver" / Release: 1/12
For every rule, there is an exception. For PVs, the rule is that if 95% or more of the time is spent on watching the artist perform, the PV sucks. The exception to that rule is this PV. This PV is gorgeous: the color palette is blacks and blues, and the band keeps up visual tension by projecting different flashes of imagery behind them and changing the camera angle regularly. I don't know if I have it in me to express how good this PV is to watch. You'll have to see if for yourself.
Yuzu - HeyWa
From: "HeyWa" / Release: 1/19
This PV almost proves the "band playing the song" rule outlined above. However, a little more happens in this PV than just us watching Yuzu strum their guitars: we also get to take a look at various objects strewn about some kind of forest/desert/wasteland/wonderland, and watch a little girl wander through it, get hit in the head with an acorn, find a 3-1/2" floppy, and hand it to a robot. There's some implication that this is a world of peace where weapons aren't needed, but it's hard to tell from there whether technology is also not needed, or if it's humans that aren't needed. It's also not clear if the robot is as confused about the use of 3-1/2" floppies as the little girl must be, though I can only assume it is. Although there's nothing wrong with this PV, it's not particularly interesting either.
Galileo Galilei - Boku kara Kimi He
From: "Boku kara Kimi He" / Release: 1/19
It's hard to know how scary Japanese people can be until they stare at you like you're a dirty foreigner who needs to just get the hell out of their country before they mob you like a bunch of expressionless zombies and crush you beneath the weight of their extreme racism. If you want to know what that experience might be like, take a look at this video. I'm sure that's not what Galileo Galilei was going for, but that's sure as hell what the wound up with. I honestly don't remember the music (other than a vague recollection that it was pretty okay) because I was so focused on how scary all those people were, and how much one of the band members looks like an ex-boyfriend of mine.
HIROKO - GIRLZ UP~stand up for yourself~
From: "GIRLZ UP~stand up for yourself~" / Release: 1/19
A negative portrayal of Americans?! I'm partly offended and partly intrigued! HIROKO is an office girl who has to deal with an immature, lazy, fat American boss, while apparently doing all his work for him. He chows on candy bars and donuts while she snacks on diet pills. Judging by the name of the song, you'd think this PV is all about how she single-handedly takes over the company and makes it twice as successful as it had been. Or at least how she hands him the most strongly-worded letter of resignation he's ever seen. Nope. She just keeps working for him, while executing some killer dance moves and sporting sweet sunglasses that I'm sure she borrowed from Lady Gaga. The visual elements of this PV are awesome - the color is sharp and pretty, the outfits are good, the dancing is flawless - but the plot elements leave much to be desired. I want HIROKO to kick her boss in the face or stage a coup, but instead she does the exact opposite of stand up for herself and continue to be a slave. Lame.
HIROKO - GIRLZ UP ~stand up for yourself~ [PV]
Uploaded by _meg. - See the latest featured music videos.
Lil'B - Daiksuki Da Yo
I'm probably endangering all your lives just by posting this video. You know how some people say that something is so sweet that it gave them cavities? Well this video is so sweet that it melted my entire head off. Seriously, don't even open this unless you want to personally experience what it would be like to open the Ark of the Covenant. Rundown: girl has a crush, so the magical beings (made entirely of sugar) that live in her pompom cell phone strap come out to make the boy fall in love with her. Complete with flowers, and hearts, and feathers, and badly animated Cupid arrows. And clones. Endless sugar fairy clones. You've been warned!
THE VERDICT
RADWIMPS - DADA
From: "DADA" / Release: 1/12
Fun with kanji! As I first started to watch this video, I was afraid that it would turn into a copycat of Sakanaction's "Aruku Around" video (which, as good as that video is, a copycat would not be welcome), but I was happy to find that I was wrong! Although some aspects are similar, the entire video is different enough to be novel. The band plays the song while screwing around with various kanji that are in the lyrics. They hold them, throw them, kick them, put them into piles, kick the piles... Along with a greyscale color palette and a curiously non-cheezy use of a negative filter, the entire thing was a blast to watch. The song is also great - solid rock. Add the PV to the song, and you get a PV that actually made me interested in buying the single. (Sadly, I couldn't make embedding work for this video, but you can see it here.)
Jounan Nokaze - Bakuondan~BOMBERMAN~
From: "Bakuondan~BOMBERMAN~" / Release: 1/12
I want to like this PV. The style is set up like an animated manga, where the camera moves back and forth along animated manga cells, and the narration of the story is told through word bubbles. It's a great concept visually because it's different enough from everything else out there that it sets itself apart and is memorable, and it also keeps a lot of visual tension going so that you don't want to look away from the screen. The lyrics are mixed into the narration of the story strongly so that in your mind the music and PV reinforce one another, making both even more easy to remember. Honestly, if I was writing this review in Japanese, I think my only complaint would be that the animation at the end leaves something to be desired. But since I'm writing in English, I do have another complaint: you must have an understanding of Japanese to get everything out of this PV that you should. From a Japanese marketing standpoint, this is fine; from a worldwide marketing standpoint, this is stupid. Although I'm sure that no potential fans are being alienated from the band, it doesn't make it any easier for us to like them or the song, and actually makes us feel a little excluded. Otherwise, a great PV with good music.
NICO TOUCHES THE WALLS - Diver
From: "Diver" / Release: 1/12
For every rule, there is an exception. For PVs, the rule is that if 95% or more of the time is spent on watching the artist perform, the PV sucks. The exception to that rule is this PV. This PV is gorgeous: the color palette is blacks and blues, and the band keeps up visual tension by projecting different flashes of imagery behind them and changing the camera angle regularly. I don't know if I have it in me to express how good this PV is to watch. You'll have to see if for yourself.
Yuzu - HeyWa
From: "HeyWa" / Release: 1/19
This PV almost proves the "band playing the song" rule outlined above. However, a little more happens in this PV than just us watching Yuzu strum their guitars: we also get to take a look at various objects strewn about some kind of forest/desert/wasteland/wonderland, and watch a little girl wander through it, get hit in the head with an acorn, find a 3-1/2" floppy, and hand it to a robot. There's some implication that this is a world of peace where weapons aren't needed, but it's hard to tell from there whether technology is also not needed, or if it's humans that aren't needed. It's also not clear if the robot is as confused about the use of 3-1/2" floppies as the little girl must be, though I can only assume it is. Although there's nothing wrong with this PV, it's not particularly interesting either.
Galileo Galilei - Boku kara Kimi He
From: "Boku kara Kimi He" / Release: 1/19
It's hard to know how scary Japanese people can be until they stare at you like you're a dirty foreigner who needs to just get the hell out of their country before they mob you like a bunch of expressionless zombies and crush you beneath the weight of their extreme racism. If you want to know what that experience might be like, take a look at this video. I'm sure that's not what Galileo Galilei was going for, but that's sure as hell what the wound up with. I honestly don't remember the music (other than a vague recollection that it was pretty okay) because I was so focused on how scary all those people were, and how much one of the band members looks like an ex-boyfriend of mine.
HIROKO - GIRLZ UP~stand up for yourself~
From: "GIRLZ UP~stand up for yourself~" / Release: 1/19
A negative portrayal of Americans?! I'm partly offended and partly intrigued! HIROKO is an office girl who has to deal with an immature, lazy, fat American boss, while apparently doing all his work for him. He chows on candy bars and donuts while she snacks on diet pills. Judging by the name of the song, you'd think this PV is all about how she single-handedly takes over the company and makes it twice as successful as it had been. Or at least how she hands him the most strongly-worded letter of resignation he's ever seen. Nope. She just keeps working for him, while executing some killer dance moves and sporting sweet sunglasses that I'm sure she borrowed from Lady Gaga. The visual elements of this PV are awesome - the color is sharp and pretty, the outfits are good, the dancing is flawless - but the plot elements leave much to be desired. I want HIROKO to kick her boss in the face or stage a coup, but instead she does the exact opposite of stand up for herself and continue to be a slave. Lame.
HIROKO - GIRLZ UP ~stand up for yourself~ [PV]
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Lil'B - Daiksuki Da Yo
I'm probably endangering all your lives just by posting this video. You know how some people say that something is so sweet that it gave them cavities? Well this video is so sweet that it melted my entire head off. Seriously, don't even open this unless you want to personally experience what it would be like to open the Ark of the Covenant. Rundown: girl has a crush, so the magical beings (made entirely of sugar) that live in her pompom cell phone strap come out to make the boy fall in love with her. Complete with flowers, and hearts, and feathers, and badly animated Cupid arrows. And clones. Endless sugar fairy clones. You've been warned!
THE VERDICT
- To Be Executed:
- Lil'B - Daisuki Da Yo
- Died Honorably In Battle:
- HIROKO - GIRLZ UP~stand up for youself~
- Galileo Galilei - Boku kara Kimi He
- Yuzu - HeyWa
- Jounan Nokaze - Bakuondan~BOMBERMAN~
- Lives In Glory To Fight Another Day:
- NICO TOUCHES THE WALLS - Diver
- RADWIMPS - DADA
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